This week, the National Football League told Baltimore Ravens running back Ray Rice he couldn’t play professional football anymore, after a horrific video surfaced of Rice punching his then-fiancé (now wife) in an Atlantic City hotel elevator in February 2014. Previously, NFL commissioner Roger Goodell had given Rice a very light two-game suspension without pay, while talk shows and commenters debated the punishment and what it said about domestic abuse and the standards of conduct required for NFL players. (By comparison, a Carolina Panthers football player received a four-game suspension for testing positive for a banned substance last May.) Meanwhile, Rice entered a pretrial intervention program with the goal of dismissing the third-degree aggravated assault charges against him.
The NFL is a $9 billion organization, and its players not only represent the league and its respective teams, but also serve as role models in communities across the United States. It is a powerful brand.
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