Amid all the complexity of a corporate merger or an acquisition, the biggest challenge often lies in persuading an organization’s decision-makers of the overall value of the proposition. With so many moving parts such as business valuation, branding issues, political issues and financing, it is the presenter’s job to make sure your decision-makers are convinced that your quest is of value to them. As the person who is responsible, it’s important to understand how to persuasively communicate your message.
There is a proven formula that allows you to create a relationship with your decision-makers and help them retain your message. It takes a lot more than being a good salesperson to close the deal. This does not happen automatically or without effort; it takes a delicate balance of multiple communication skills. Here are the necessary components:
- Knowledge of your decision-makers
- Skill as a storyteller
- A persuasive story
- Visually persuasive materials
Your Decision-Makers
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