Everyone has heard at least one nightmare online dating story. A match looks drastically different in real life than in the profile picture, or a spurned relationship seeker doesn’t know when to take “I’m just not that into you” for an answer. The Federal Trade Commission recently alleged an online dating horror story of its own that may make even the most lackluster first date look appealing by comparison.
In late October, the FTC announced it had settled with JDI Dating Ltd., an online dating services company, over allegations that JDI used fake online profiles to lure customers, and that it automatically charged them under a “negative option” plan without proper consent and disclosures. The case against JDI, which agreed to stop any deceptive practices and cough up more than $600,000, serves as a solid example of what a company engaged in e-commerce should not do when trying to solicit and keep customers under both the Federal Trade Commission Act and the relatively new Restore Online Shoppers’ Confidence Act.
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