There’s no need to look any further than this week’s accidental tweet by Anthony Noto, Twitter’s CFO, to understand why social media can be a simultaneous blessing and curse for companies. Noto’s tweet, which he apparently thought he was sending as a private message to another Twitter employee, disclosed some information about an unnamed possible acquisition target for Twitter.
Not all embarrassing social media incidents at a company will make headlines the way Noto’s did, but it is important that all organizations think carefully about policies and procedures with regard not only to social media use, but to how social media information is used, stored and processed. A recent webinar from Contoural Inc., an information governance consulting services firm, titled “Should Social Media Be Part of Your Information Governance Strategy?,” provided a trio of key insights for companies dealing with the complexities of social media data.
1. You Need to Have a Plan
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