The world of advertising is getting more and more complicated as more and more commerce and marketing go digital. Should Facebook likes and Twitter hashtags be considered endorsements? What are the potential legal pitfalls of targeted ads? These are questions that the legal system and in-house attorneys are trying to answer, but the Federal Trade Commission wants to take a step back and focus on some pre-Internet advertising issues.
Companies and their counsel can’t downgrade the legal risks that can come from more “old-fashioned” forms of advertising, like those found in print or on television. The FTC is providing a significant reminder to companies about the importance of compliant offline advertising with Operation Full Disclosure, a series of warning letters that were sent out to more than 60 companies (including 20 of the 100 largest advertisers in the U.S.) warning them that they were not including proper disclosures in their ads.
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
Not a Lexis Subscriber?
Subscribe Now
Not a Bloomberg Law Subscriber?
Subscribe Now
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]
