February 18 marks Enzo Ferrari’s birthday. Nearly, 70 years ago, he founded a brand in Maranello, Italy that would become an icon in car racing and motoring—representing world-class engineering and unparalleled automotive design. The man had a singular vision—making cars that would win races. Today, Enzo’s vision continues to remain deeply rooted in the culture of Ferrari S.p.A.
Many organizations confront the challenge of embedding compliance into the corporate culture—in its own way, a branding exercise. Compliance branding can help raise a sense of awareness about compliance within an organization. Anywhere in the world you see the Ferrari logo, with the prancing horse (cavillino rampante) set against a yellow background, a driver will immediately think of a certain type of automotive experience. Within a company, the compliance department’s brand can have the same impact—reminding employees about compliance requirements and reporting channels, increasing awareness of the company’s program.
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
Not a Lexis Subscriber?
Subscribe Now
Not a Bloomberg Law Subscriber?
Subscribe Now
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]
