The issue of regulating children’s activities on the Internet is difficult both for concerned parents and the federal government, and based on the number of kids today plugged into smartphones and tablets, the issue won’t be getting less complicated anytime soon. And two years after updates to a federal law protecting kids online, companies are still trying to fully upgrade their compliance efforts.
The Children’s Online Privacy Protection Act, the federal law responsible for protecting kids’ personal information online, was first passed in 1998, when only 41 percent of adults in the U.S. reported going online at all, and Google was in the process of hiring its first employee. As the online world matured, COPPA needed an update, and got one from the Federal Trade Commission in July 2013. Since then, there have been some notable enforcement actions, and companies are trying to adjust their compliance practices accordingly.
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