As Kim Kardashian recently found out, it’s not always easy being a brand ambassador. The reality star was recently ordered by the Food and Drug Administration to take down an Instagram picture in which she promotes a morning sickness medication she’s being paid to advertise.
But it’s not just the FDA taking issue with ambassadors. According to Ronald Urbach of Davis & Gilbert, the Federal Trade Commission recently updated its answers to frequently asked questions with respect to these social media influencers. “The FTC cautioned that these influencers and ambassadors have a financial connection to the company that hired them, and that relationship exists whether or not they are being paid for a particular tweet,” explains Urbach.
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