In-house counsel are keeping their eyes locked on opposing counsel, but not for the reason you may think. According to Jennifer Brown of Canadian Lawyer magazine, acting on the other side of a transaction or courtroom could be the very best marketing tool.
Brown recaps a recent in-house counsel panel discussion during which Nikki Latta, associate general counsel at Deloitte, said her instinct to work with certain lawyers often comes from working against them. “Encourage your lawyers, even when they’re acting opposite us, to think about the longer-term relationship,” advises Latta. She recently chose a lawyer to head a large transformation contract because he had worked so well opposite her on another file. “I selected him because he was calm and had the right demeanor to fit in with our negotiating team,” she tells the magazine.
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