When something went wrong at a company, it used to be that members of the public didn’t find out about it until they opened the morning paper or turned on the evening news. Not so anymore. Now, through the magic of social media, the public may find out about a corporate problem before employees of the company are even informed.
And while ever-present social media allows news of a crisis to percolate quickly, sometimes the problems can be blamed on social media itself. Take the British retailer, HMV, which received unwanted attention when some employees “live tweeted” getting fired. Or the time a Kitchenaid Inc. employee accidentally published an insensitive tweet about President Barack Obama on the company’s corporate account.
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