Using your name in the family business’ name raises some tricky issues, according to a recent blog post by Matthew Moersfelder of Davis Wright Termaine.
“The law doesn’t provide an immediate right to prevent others from using the family name on competing goods or services,” writes Moersfelder. Before the law will recognize exclusive rights in a family name, customers need to associate either goods or services with the name, not with the people involved in the business.
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