U.S. companies need to be aware of a new German data protection measure that came into effect this week. The law, aimed directly at companies based outside Germany, allows German consumers and business associations to enforce the country’s data protection laws.
The legislation expands the enforcement abilities of private citizens. Before its enactment, German consumers and business protection associations could only allege violations of the country’s consumer protection and unfair competition laws. But now they can also enforce data protection laws directly.
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