When people tell you they are looking for the CCO, they don’t necessarily mean the chief compliance officer anymore. A new position, “chief culture officer,” has emerged at some companies, including Google Inc. and Zappos.com Inc., but not everyone is in love with the idea.

The question of whether a chief culture officer can keep a company successful and ethical arose at Ethisphere Institute’s eighth annual Global Ethics Summit, held in New York City this week. The event brings C-suite leaders together to discuss important ethics and compliance issues.

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