So-called “social currency”—likes, followers, views, etc.—is becoming increasingly important to companies, according to a recent blog post by Aaron Rubin and Leanne Ta of Morrison Foerster. “Companies are investing heavily in building their social media fan bases,” they note. But the authors explain that these investments aren’t always secure, as companies have limited recourse when a platform decides to delete an account.
“Over the past few years, courts have repeatedly found in favor of social media platforms in a number of cases challenging the platform’s ability to delete or suspend accounts and to remove or relocate user content,” they say. For instance, a California state appeals court upheld the dismissal of a case against YouTube, where the plaintiff sued because YouTube suspended her account. They found she didn’t establish she was entitled to damages or specific performance, based on YouTube’s terms of service.
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