When it comes to marketing and business development, the 30 biggest law firms are taking a more targeted approach than smaller firms, according to a new blog post by Michael Rynowecer of BTI Consulting Group.
Rynowecer says the biggest 30 firms are spending about 34 percent of their marketing and business development budgets on “client development,” what he defines as “focusing on developing business with existing clients or highly targeted prospects.” Smaller firms are spending 27.6 percent on this, he writes.
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