Is your company running a “post a selfie” campaign? You’ll want to read a recent blog post from Philip Rebentisch of Manhattan Advertising & Media Law. According to Rebentisch, any promotion or sweepstake asking for this sort of “user-generated content” requires a specific set of rules that cover appropriate content, distribution rights and indemnity from third-party copyright or trademark claims. Here are some of his tips for running a smooth social media contest.
• To own or license? “We encourage our clients to license UGC rather than acquire ownership/copyright interests at the time of submission,” Rebentisch writes. He notes this can help in an intellectual property dispute over the content.
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