When Noga Edelstein was the GC for Yahoo in Australia and New Zealand, she was working long hours, which made it difficult to balance work with family and even to find time to clean her own home.
That’s how Edelstein and her marketing and communications colleague Elke Keeley came to co-found UrbanYou, a household services app based in Sydney, Australia where people can book an appointment for a cleaning professional, gardener or handyman on-demand—similar to Handy.com here in the U.S.
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