Lots of law firms have blogs. But do they actually help generate business? The verdict from in-house counsel is that, yes, these blogs can lead to new work, but only if the firms get it right.
Hiring outside counsel is always a difficult task. A timely and insightful blog is a great way for a firm to showcase itself, says Lee Cheng, who recently left his role as chief legal officer at Newegg Inc. to serve as chief operating officer at guitar manufacturer Gibson Brands Inc. “Properly done, it’s an effective way for law firms to show their stuff, show their expertise,” Cheng says. “I can definitely tell you that there are people that I haven’t hired and would never hire because of their blogs,” he says.
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