Facebook denied UK insurance company Admiral’s plan to scan potential customers’ posts on the social network to gather information used in setting their individual prices, according to Business Insider.
The UK insurance company had planned to take into account everything from the length of sentences in posts, to the frequency of exclamation marks, and the use of superlatives like “never” to automatically decide how many customers should pay be insured, with The Guardian reporting on the plans early on Wednesday.
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