Thanks to the internet and social media, today’s news cycle is fueled by a constant flow of real-time information. The reporting of legal battles is no different. Companies finding themselves in the trenches of litigation today are bombarded early and often by tweets, posts, and online articles often based on a one-sided view. That news can severely damage a company’s reputation—and for public companies, their stock price—long before the company gets the opportunity to tell its side of the story in the courtroom. Thus, more than ever before, companies are forced to consider whether and how to fight back outside the courthouse.
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Currently, there are 313 million active Twitter users in the world and two-thirds of all Twitter users in the United States receive their news from Twitter. There are 1.7 billion worldwide Facebook users, with studies showing that 44 percent of all U.S. adults access their news on Facebook. And publications are seeing that traditional hard copy circulation numbers are dwindling. In 2016, the New York Times has a weekday circulation of 590,000 hardcopy papers but a Twitter following of 30.9 million.
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