SAN FRANCISCO — Facebook Inc. has been hit with a lawsuit claiming that it violates federal anti-discrimination laws for housing and employment by allowing advertisers to exclude certain groups on the basis of race, gender or religion in social media ads.
In a complaint filed in U.S. District Court for the Northern District of California on Thursday, a New York woman and two African-American Louisiana residents claim that Facebook’s advertising portal allows ad-purchasers to target or exclude certain “ethnic affinities,” including “African-American,” “Asian-American,” and four categories of “Hispanic US.”
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