China’s top court said on Thursday that former National Basketball Association star Michael Jordan owns the trademark rights to his name in Chinese characters.
The Supreme People’s Court ruled that Chinese manufacturer Qiaodan Sportswear Co.’s registered trademark in Chinese characters violated Jordan’s prior rights and should be revoked. The court overturned three previous decisions issued by lower courts and the State Administration for Industry and Commerce’s Trademark Appraisal Committee in favor of Qiaodan Sportswear.
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