On “Bull,” CBS television’s successful new weekly series, the fictitious Dr. Jason Bull is founder of a trial consulting firm that employs psychology, human intuition and high-tech data to understand jurors, lawyers, witnesses and defendants, and to construct effective narratives designed to help their clients win verdicts.
Although much of the courtroom drama and tactics showcased on “Bull” rely heavily on artistic license rather than realistic litigation strategy, the TV series’ underlying premise does mirror one current reality: that the art and science of what influences and shapes human opinion is gaining application and respect within the legal profession. In fact, some of the television show’s analytic methods are already being practiced, notably in commercial arbitration cases.
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