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    Google Settles Final Piece of Geico Trademark Case

    Google has settled the last part of a lawsuit alleging the online search engine leader's ad network illegally exploited insurer Geico's brand, avoiding a trial on an issue that threatened to bog down one of the Internet's biggest moneymaking machines. The Geico suit is just one of several trademark battles shadowing Google's method for selling the text-based ads that provide the financial fuel for the company's popular search engine.

    September 08, 2005 at 12:00 AM

    1 minute read

    By Michael Liedtke | Updated on September 08, 2005
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