Even just a few years ago, many litigators may not have given much thought to the role of public communications during litigation or the legal complexities surrounding that role.

Today, however, these concerns are squarely on the front burner. The 24-hour news cycle and the effects of instant communications in the blogosphere underscore the impact that any prominent legal activity can have on the reputation of corporate clients and therefore on their success and even, ultimately, their viability as businesses.

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