Gary Heavin and his wife, Diane, opened the first Curves women’s gym in Harlingen, Texas, in 1992 and the first franchise in 1995. The 30-minute fitness concept for women, which combines strength and aerobic training through hydraulic resistance, has been so successful that the company now claims 4 million members using the services of 10,000 locations worldwide. Curves Clubs can be found in more than 40 countries, including Argentina, Australia, Ireland, Japan and South Africa. In 2006, Franchise Times ranked the privately owned company the ninth-largest franchise company in the world and the sixth-largest in the United States based on number of franchise units. Texas Lawyer associate editor Kristine Hughes recently asked questions via e-mail of Gary Heavin, Curves’ founder and chief executive officer, and Roger Schmidt, senior vice president and chief general counsel for the Waco-based company. The discussion appears below, edited for length and style.
Texas Lawyer: What is Curves’ strategy for meeting its business objectives?
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