It is time for the fifth-annual “Work Matters” summer reading list. Here’s what to toss in the beach bag and square away in the backpack.
Looking to help C-level executives by reading one of those blockbuster business books? Well, stop in the name of Phil Rosenzweig, who issues a throw-down to them in “The Halo Effect … and Eight Other Business Delusions That Deceive Managers.” Its big idea: Self-help books tell inspiring stories but dish out useless advice. After all, he argues, these blockbusters are generic, failing to account for the business reality that each company’s experience in the marketplace is unique to that company and its business eco-system. Best practices are thus a delusion. He takes hard aim at Jim Collins and “Good to Great: Why Some Companies Make the Leap … and Others Don’t.” Well-written and weighing in at a svelte 256 pages, “The Halo Effect” is a stowaway candidate for that summer cruise.
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