Greg Goeckner sounds almost wistful in describing the old days of movie piracy. When he became an in-house lawyer at the Motion Picture Association of America in 1994, the threat was from bootleg videocassettes. “We would have investigators go into stores and pick them up,” says Goeckner, who became the MPAA’s general counsel this past February. “It was easy and tangible.”
Now his job is a lot more complicated. The Internet offers one-stop shopping for those wishing to filch from an ever-expanding menu of pirated movies and television shows. So the MPAA (which represents the six biggest production companies in the industry) calls in the lawyers. In June and July it sued three Web sites that, according to Goeckner, pose a new threat: They allow users to stream copyrighted video without permission.
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