Milk Producer Sues Dairy-Free Milk-Maker for Infringement
The complaint said TruMoon brings in more than $600 million annually, and brand awareness is at nearly 90 percent.
August 11, 2017 at 09:31 AM
3 minute read
The relationship between a nationally recognized milk producer and a milk substitute maker has soured.
The maker of the bottled milk, TruMoo, is suing the maker of milk substitute NuMoo, saying the dairy-free beverage's name is a trademark infringement likely to confuse customers. Dean Foods Co., which produces TruMoo, sued Harvest Beverage Group Thursday in the U.S. District Court of Connecticut.
The lawsuit lodges trademark infringement and unfair competition claims and alleged the defendant violated the Connecticut Unfair Trade Practices Act. The suit seeks a permanent injunction barring Harvest Beverage Group from using the NuMoo label, as well as actual, treble, punitive and exemplary damages.
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