What appears to be a subtle change at one of Hartford’s most prominent firms is actually the mark of a companywide modernization and affirmation of a client-focused message at the entity formerly known as Halloran & Sage.
In a recent meeting on the 17th floor at Goodwin Place in downtown Hartford, Halloran Sage partner William McGrath and Chief Operating Officer David Urbanik said a newly shortened name and artistic logo are the cosmetic upgrades for their firm, which has restated its values through a messaging campaign that touches all of their employees. And while the messaging style may be new, the core principles have existed for decades.
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