A Canadian anti-spam law with global reach is poised to cast a wide net for offending e-communications. Given the hefty fines and class action potential attached, the new law is also sure to prompt tough conversations between in-house counsel and company marketing departments.
Yet for the all the punch that Bill C-28 packs, many companies around the world dont even know the law exists let alone that it applies to any business that sends commercial emails from or to Canada. According to a new survey of companies located in the U.S. and Canada by Fasken Martineau, nearly 60 percent of executives polled including general counsel and marketing executives were unaware of the law and its tight regulation of unsolicited commercial electronic messages.
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