Last spring, lawyers at New Haven’s Stratton Faxon learned that anyone doing a Google search of their plaintiffs’ firm’s name would get results topped by a rival Stamford firm.

Seeing red, Michael Stratton and Joel Faxon filed suit in state court against Google, the California-based Internet search giant. They also called for state ethics guidelines to prevent a firm’s name being purchased by another firm to divert potential clients.

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