At first glance, the idea of not responding to negative news seems counterintuitive. Haven’t we told our clients to respond early and often to negative news stories? Didn’t, in a previous column, I say “no comment” or delayed comment can threaten a reputation? Yes to both questions.
But the opposite is also true. Allowing clients to “man the battle stations” every time they feel slighted by traditional media or a blogger with a chip on his shoulder is also a mistake. There are times when not reacting publicly to something negative is the best strategy.
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