Survey: personal service gives small firms an edge with large companies
In 1994, Rosen was just starting out as the only tenant in one of New York City’s tallest buildings, 40 Wall Street, renting a 4,000-square-foot office for less than he paid for his one-bedroom apartment. "Trump saw the building as an interesting investment," Rosen said. "He showed up one day and said, ‘What can you tell me about it?’ I don’t even think he knew I was a lawyer." Three months later, Rosen received a call from the current general counsel for The Trump Organization. "He said I left a favorable impression and Mr. Trump would like to give me some business," Rosen said.
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