Google. Pay-per-click. Yahoo. Keywords. Search engine optimization. Hits. Web searches. Search engine ranking. Sponsored ads. Title tags. In many ways, these words blur together. You probably know some of them. Others, like Kanoodle, bots or metatags, may sound like gibberish. Welcome to the world of Internet marketing.
What is a law firm to do? How does your firm sort through the thicket of geek-speak and determine the best way to market its web site? Unfortunately, there is no single answer. Instead, there are numerous options, just as there are when you advertise on television, in newspapers or in the Yellow Pages. Although many concepts behind Internet marketing are merely traditional techniques applied to a new medium, there are differences. The greatest distinction is the technology. But the goal is the same – getting new clients.
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