This time it was personal. Rather than assemble a group of associates for another tedious lecture on the art of writing an effective client memo, 15 partners at Miller, Canfield, Paddock and Stone volunteered to become writing coaches.

Reliving freshman English, each worked with two or three associates in coaching sessions that spread over six weeks. There was homework: associates wrote memos, letters and settlement agreements. There was feedback: principals marked up the papers and then discussed the changes with their students. And, maybe because they are lawyers, there was confusion. “The students were too focused on figuring out the correct answer as compared to how they explained their thoughts in writing,” said intellectual property principal Marjory Basile who is “chancellor” of the firm’s professional development program.

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