By name only: That’s how many partners in large law firms know one another, only by name and not by reputation. As firms expand in size and scope, the probability increases that only members of the management committee will know every partner’s name or be able to summarize their technical expertise.

Partners who are ignorant of other partners and who are unfamiliar with entire practice areas in the firm cannot effectively sell colleagues and their practice areas to clients and acquaintances. Moreover, the weakening of the bonds of fellowship across the firm can sap the vitality and unity that aid retention, recruiting and organizational development.

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