A quick spin around, a home improvement or baby supply store reveals a number of products proclaiming that they are free of particular ingredients (BPA-free bottles! VOC-free paint!). The Federal Trade Commission issued guidance in October 2012 explaining when such "free-of" claims would be considered deceptive. In recent settlements concerning paints marketed as VOC-free, the FTC showed that it will focus on consumer desires and expectations specific to the product type in question in assessing environmental marketing claims.
Low-VOC Products
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