Imagine Mr. Macy (or Mr. Bloomingdale, or Sam Walton) faced with a gang of nutty customers who show up at their stores unprepared to shop for what they need, walk up the down escalators, shop for men’s clothes in garden supplies and for children’s clothes in automotive, and who confuse underwear and cookware.
When these customers, predictably, find themselves with the wrong thing, they blame the store, sit in the middle of the aisles, shout and pout and demand better service. When Mr. Macy tries to improve things by assigning them professional shoppers to guide them through the store, at least when they are in danger of doing real harm to themselves or their kids, they refuse to pay the bills. And when Mr. Macy needs to get his store license renewed, they don T-shirts protesting against him and flood the Capitol demanding that he be closed down.
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