Tariq Farid was a young entrepreneur running a flower shop in East Haven when he had an idea that really blossomed. Instead of floral arrangements, he began selling fresh-cut fruit and presenting them at a store he called Edible Arrangements.
He was not the first person in the world to sell fruit baskets, but his new concept was to cut fresh cantaloupe, sliced pineapples and other fruits so that the pieces were shaped like flowers and arranged in a “bouquet.” The idea took off, so much so that his company is now a giant in the field, reaching $500 million in annual sales for the first time in 2013.
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