When vegetarians and other diet-conscious eaters go to the supermarket in search of healthy alternatives to meat, the optimal word is healthy. For more than a decade, a British company with U.S. headquarters in Connecticut has tried to tap into that market with meatless dinner entrees.
Quorn Foods Inc. has seen worldwide sales surge in recent years, to about $250 million a year. In a recent interview published on a British business website, Chief Executive Officer Keith Brennan said his products appeal to not only vegetarians, but to “meat reducers,” people who want to cut down on their meat intake for health reasons and also consume environmentally sustainable products.
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