I recently wrote about Fiverr.com, the website selling goods and services, including legal writing and advice, in $5 increments. Now there is a new player in the $5 legal services market, the American Bar Association. Well, butter my butt and call me a biscuit!
The new program, which is in beta testing in a few jurisdictions, is a partnership between the ABA and Rocket Lawyer. For $4.95, business owners can post a query on a website where participating ABA lawyers can race to post an answer and answer one follow-up question. If this exchange leads to an attorney-client relationship, it is apparently established in the traditional way, outside of e-commerce. Rocket Lawyer’s founder says this fits with his business model of providing quick, easy and cost-effective access to legal help for small businesses.
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