A Connecticut-based pet food company has agreed to pay $32 million to a settlement fund to resolve class action litigation which challenged its claims about ingredients in its products. Though Blue Buffalo Co. Ltd., based in Wilton, has denied wrongdoing, the settlement was billed by a competitor as the largest pet food class action settlement ever.
At the heart of the matter was whether Blue Buffalo breached its “True Blue Promise,” which states that its all-natural products contain no chicken or poultry by-product meals, no corn, wheat or soy, and no artificial preservatives, colors or flavors. Purina, the pet food industry’s leader, and thousands of consumers said that the claim was not true.
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
Not a Lexis Subscriber?
Subscribe Now
Not a Bloomberg Law Subscriber?
Subscribe Now
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]
