Legendary GE CEO Jack Welch once professed, “The hero is the one with the ideas.” In order to generate the ideas Welch speaks of, most high-tech companies put a premium on creativity. And for most marketing professionals, the ability to be creative is considered an essential part of the job. So the question becomes, how can we be more creative? Is it something we can refine and improve or do we just need to sit around and wait for lightening to strike?
“Virtually every significant idea, improvement, advancement or discovery is arrived at through some form of creative thinking” according to Tom Monahan, a renowned expert on all things creative. His new book, “The Do it Yourself Lobotomy: Open Your Mind to Greater Creative Thinking” has just been released and is a guide to specific techniques you can learn and practice in order to enhance your creative firepower.
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