At least six large Florida-based law firms raised their billing rates in 2016 and plan to do so again this year. But the higher rates may not be typical for Florida firms across the board.

In a survey conducted by ALM, Akerman, Greenspoon Marder, Holland & Knight and Shutts & Bowen all projected that they will raise hourly billing rates by more than 3 percent in 2017, as they did in 2016. Greenberg Traurig also said it raised billing rates by more than 3 percent in 2016 but expects the percentage increase to be lower this year. And Carlton Fields reported that it, too, raised its billing rates in 2016, although the increase was not as high. It says it plans to raise them again this year.

But many variables go into determining billing rates, and the upswing does not necessarily represent an overall trend for Florida law firms, lawyers say. Billing rates vary widely with location, market competition, complexity of practice, demand for that practice and the individual lawyer's experience. Firms strive to find the rate that covers overhead without turning off clients while still keeping the firm attractive to valuable existing talent and potential recruits.

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