Alex Fernandez, Shareholder, Brinks Gilson & Lione, Tampa

General practice (GP) firms around Florida are rethinking how to best serve their clients' intellectual property needs. Instead of building a small patent group of a few patent attorneys, GP firms turn to an unexpected ally: big IP boutiques. Big IP boutiques have 50-plus patent attorneys, scientific advisers and patent agents. The allegiance between GP firms and big IP boutiques yields unexpected and profitable results. Clients are thrilled because they receive top-quality patents drafted by highly specialized patent attorneys. GP firms are thrilled because they continue actively representing their clients without the profit-draining overhead and support required for a GP firm to maintain an in-firm patent group. Indeed, by joining forces with big IP boutiques, GP firms can offer their clients a world-class bench of patent expertise with far deeper resources and experience relative to a smaller patent group.

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The GP Firm/Patent Group Cycle: Bolt On, Bolt Off, Bolt On …

Traditionally, once GP firms reach a certain size and visibility, inevitably they consider bolting on a small patent group. The thinking goes: “If we're going to be a true full service firm, we need a patent group. Plus, patent groups practically print money.” So it happens that GP firms invest years of time and treasure nurturing a small patent practice group. In some cases, the small patent group never grows beyond one or two attorneys that handle the patent needs of the firm's institutional clients. In other cases, defections of unsatisfied attorneys or clients weaken the small patent practice group. In still other cases, the small patent group succeeds, then quietly unbolts from the GP firm to open a small boutique directly servicing the firm's clients. To complete the cycle, when it comes time for senior patent partners at the small IP boutiques to wind down, they look to sell to GP firms. Real-life examples of the GP firm/small patent group cycle come to mind without much effort.

Unfortunately, the reasons driving this cycle are not always evident in the excitement and promise of adding on a small patent group. Many times the technical limitations and costs of a small patent group outweigh the benefits. First, and most obvious, a small patent group means a small number of patent attorneys. Each patent attorney's scientific education focuses on a specific scientific field, thereby limiting the patent group to the fields represented by its individual attorneys. For example, a GP firm that hires a patent attorney with an electrical engineering background will not be able to capably represent clients in the chemical industry. In that instance, the only practical solutions are either refer the chemical work to an outside patent attorney with a chemical background, or have the electrical engineer undertake the chemical work. Neither of these solutions is particularly profitable for a GP firm trying to maximize the work performed by its own patent attorneys while ensuring clients get top-tier results.