Conagra v. Singleton th

  • The length and manner of its use;
  • The nature and extent of advertising and promotion;
  • The efforts made by the owner to promote a conscious connection in the public's mind between the name and the owner's product or services; and
  • The extent to which the public actually identifies the name with a product or venture.

Joseph R. Englander is a shareholder in Fowler White Burnett's intellectual property group. His practice includes all types of business intellectual property including patents, trademarks, copyrights, and trade secrets. He can be reached at [email protected].