"It's true. We don't try to brag about ourselves," said managing partner Richard Cole, who has been in charge since the firm was founded in Miami 20 years ago. "I think it's better for us to be understated and be modest about who we are and what we do, and I think our clients appreciate that." “We try to focus on having an efficient case-handling protocol when matters are assigned to the firm, and I think that's attractive to both the insurance industry as well as private business that rather uniformly feel that litigation matters take too long and cost too much money to resolve,” Cole said. e have a really strong trial bench, and what I think clients will find is that when you have a strong trial team, very often cases that should be resolved can be resolved for a reasonable amount early because the opponents or the plaintiffs lawyers recognize that the firm is fully prepared to go to trial on any matter assigned to us," Cole said. are probably less than a lot of the top-tier firms," Cole said. "We can demonstrate that our results are extremely good, and we don't mind talking to clients about the results that we have," he said. In any given week, a prospective client visits to compare case statistics. "We typically come out very well on those types of audits."  Opening the firm's first office outside Florida is "under consideration," but there is no big rush. Cole said, "It could  be within the next five years." Growing up in the firm keeps its values and culture consistent. "We have some turnover of the younger lawyers, not so much the veteran people," Cole said. "We do have the benefit of having a client base that will allow younger lawyers to be active in files, so our younger lawyers are in court quite a bit and that's one of the things that helps us recruit younger lawyers." It's a strong effort. You have to have a commitment that you're going to try to do it and make it work" at the risk of losing "good talent," he said. Cole cited "our ability to attract and keep people whose lifestyles are not the traditional come to the office at 9 and leave at 5."