Cynthia Voth, Legal Marketing Association president
The president of the Legal Marketing Association sees more prospects for legal marketers as the face of the legal industry transforms.
November 15, 2018 at 11:34 AM
1 minute read
The legal industry has undergone unprecedented change in recent years.
Clients are demanding new pricing strategies. Competition now includes alternative legal service providers — including the Big 4 accounting firms and clients taking more work in house. And artificial intelligence is changing how clients access — and law firms deliver — legal services.
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