Defense Counsel Should Include Public Relations as Part of Their Strategy
Time was, if a local or national company was sued, news of the lawsuit—assuming it even made the news—was largely confined to the city or town where the suit was filed.
November 26, 2018 at 09:55 AM
4 minute read
Time was, if a local or national company was sued, news of the lawsuit—assuming it even made the news—was largely confined to the city or town where the suit was filed.
But the internet changed all that. Now, even frivolous suits can mar a company's reputation around the globe in a matter of hours. Social media can echo and amplify these effects many times over.
Indeed, social media attention to a case can even spark coverage by traditional media.
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